Since the beginning of the year, I have been playing BlockLords (hereinafter LRDS) with varying intensity. My overall goal in the game was to collect LRDS coins, which were awarded at the end of each season in proportion to my level in the overall ranking. Currently, there are over 125,000 active players in the game (I regularly ranked among the top 300 players).
The essence of the game is a medieval multiplayer strategy game in which your decisions and skills influence the world and its narrative. Players can choose from a variety of play styles, including farming, combat, resource management, and governance, allowing them to shape their own destiny as Heroes.
Part of the gameplay takes place on a PC, where players develop their feudal economy and, through trading, quests, and other activities, collect Heroes. These heroes can then be transferred to the mobile version of the game, where they can be sent on missions or engage in duels, earning additional points and artifacts.
I have never seen gameplay like this before, where one game is presented on different devices with fundamentally different gameplay that complement each other and can be independent.
Where’s the money:
- The entire game is built on the Ethereum blockchain.
- Heroes are NFT characters, i.e., they have unique characteristics and, like any NFT, can be bought and sold.
- Artifacts are obtained in missions, which can also be sold and purchased. Active play can earn bonuses in the form of unique artifacts.
It is interesting that such a beautiful and large-scale project has been completely ignored by bloggers and specialized media. It seems that the game team consists exclusively of geeky programmers and game designers who have neglected marketing.
Conclusion: even the coolest-looking projects with huge development costs do not always take off, and the lack of competent marketing can ruin hundreds of millions of dollars of investors’ money and players’ hopes.
